2022 WBFF Sydney Show


It’s hard to miss them on the Social media. The racy shots of fit, beautiful, hard bodies rocking wild costumes that would look at home in New Orleans during Mardi Gras, in Rio during Carnival or on the Victoria’s Secret runway.

The WBFF is short for World Beauty Fitness and Fashion. Our models have the look and physique of fitness athletes, but the theatricality, pounding music and wild style of this competition make it clear that this isn’t a traditional fitness show. The male competitors look different too. Sure, they’re muscular and cut to the bone, but even the largest of them has lean lines and proportionality which is more appealing to the main stream market. In both female and male categories, it’s about more than just their bodies. The main goal of the models isn't to be the biggest or most muscular on stage. The WBFF has different aims. We are looking for people who are marketable to fitness magazines, photographers, international companies, and modelling agencies. The body is vital, but looks are just as important. It is about style, beauty, marketability and stage presence.

WBFF is taking the fitness world by storm by appealing to the mass mainstream market.


  • Saturday, 06 August 2022 | 10:00 AM - 02:30 PM
  • Saturday, 06 August 2022 | 05:00 PM - 10:00 PM


The Concourse Concert Hall, 409 Victoria Avenue,  2067  View Map

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